Privacy Policy

Data Prism (“Data Prism,” “we,” “us,” or “our”) is committed to protecting the privacy of everyone who visits thedataprism.com or engages with us about our data engineering, AI integration, web-scraping, API-integration, and automation services. This Privacy Policy describes the information we collect from you, how we use and share it, and the rights you have over it.

This policy applies to information collected through our website, contact and consultation forms, scheduled calls, and any other interaction in which this policy is referenced. It does not apply to third-party websites you reach via links on our site — please review their own policies.

By using our website or services, you agree to the practices described here. If you do not agree, please discontinue use.

We collect two broad categories of information: what you choose to give us, and what is gathered automatically when you visit the site.

Information you provide

When you submit a contact form, request a consultation, subscribe to updates, or otherwise communicate with us, we collect details you provide directly. This typically includes:

• Identity and contact details — name, business email address, phone number, company name, job title, industry.
• Project information — the description of what you're working on, services you're interested in, and any context you share on a call.
• Communication preferences — whether you consent to be contacted about your enquiry or to receive updates.

Information collected automatically

When you visit the site, our hosting provider and analytics tools record technical information about your visit. This typically includes:

• Device and browser data — IP address, browser type and version, operating system, screen resolution, language.
• Usage data — pages you view, time spent on each, referring website, search terms that brought you to us, and clicks within the site.
• Cookies and similar identifiers — see the Cookies section below for details.

We use cookies and similar tracking technologies to enhance your experience. For detailed information about the cookies we use, please see our Cookie Policy.

We use the information described above to:

• Respond to your enquiries and schedule consultation calls.
• Prepare proposals, deliver engagements, and provide ongoing services you've requested.
• Send service updates, newsletters, or relevant case studies — only when you've opted in.
• Detect, prevent, and investigate fraud, spam, and abuse of our website or services.
• Comply with legal obligations, enforce our agreements, and protect our rights.
• Operate and improve the site — understand which pages are useful, fix bugs, and design better content.

We do not use your information for automated decision-making that produces legal or similarly significant effects on you.

If you are in the European Economic Area, the United Kingdom, or another jurisdiction with similar laws, we rely on one of the following legal bases to process your personal data:

• Consent — when you tick the consent checkbox on a form, subscribe to updates, or accept non-essential cookies. You may withdraw your consent at any time.
• Contract — to take steps at your request before entering into a contract (e.g. replying to a project enquiry) or to perform a contract we have with you.
• Legitimate interests — to run and improve our business, secure our website, and communicate about your engagement, where these interests don't override your rights and freedoms.
• Legal obligation— where we're required by applicable law (for example, recordkeeping or responding to a lawful request).

We do not sell your personal information. We share it only in these circumstances:

• Service providers— third parties who process information on our behalf and under our instructions (hosting, security, analytics, scheduling, email). See “Third-Party Services” below for the current list.
• Legal and safety — when we believe disclosure is required to comply with the law, respond to a lawful request from a government authority, or protect the rights, property, or safety of Data Prism, our clients, or others.
• Business transfers — in connection with a merger, acquisition, reorganisation, financing, or sale of assets, in which case the recipient will be bound by this policy or a comparable one.
• With your direction — when you ask us to share information with a third party (e.g., introducing you to a partner).

We retain personal information for as long as necessary to fulfil the purposes outlined in this policy, unless a longer period is required or permitted by law.

• Contact and consultation enquiries are retained indefinitely so that we can resume conversations and reference historical context for repeat or referred clients.
• Marketing communications are retained until you unsubscribe or otherwise withdraw consent.
• Technical logs are kept for the period needed to investigate security incidents and abuse, then deleted or anonymised.
• Records required for legal, tax, or accounting compliance are kept for the period mandated by applicable law.

You can ask us to delete information you've given us at any time — see “Your Rights and Choices” below.

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable law.

Depending on where you live, you may have the following rights over the personal information we hold about you:

• Access — request a copy of the personal information we hold about you.
• Correction — ask us to correct information that is inaccurate or incomplete.
• Deletion — ask us to delete information we hold about you, subject to certain legal exceptions.
• Portability — receive a copy of certain information in a structured, commonly used, machine-readable format.
• Restriction and objection — limit or object to our processing where the basis is legitimate interests.
• Withdraw consent — withdraw consent at any time for any processing based on consent.
• Complain— lodge a complaint with your local supervisory authority if you believe we've handled your information unlawfully.

To exercise any of these rights, email info@thedataprism.com. We may ask you to verify your identity before fulfilling the request and will respond within the timeframe required by applicable law.

If you are a resident of California, Virginia, Colorado, Connecticut, Utah, or another US state with a comprehensive privacy law, you may have additional rights with respect to your personal information, including:

• The right to know what categories of personal information we collect, the sources, the purposes, and the categories of third parties with whom we share it.
• The right to access the specific pieces of personal information we have about you.
• The right to request deletion of your personal information, subject to certain exceptions.
• The right to correct inaccurate personal information.
• The right to opt out of the sale or sharing of personal information for cross-context behavioural advertising — we do not sell or share personal information in this way.
• The right not to be discriminated against for exercising your privacy rights.

To exercise these rights, email info@thedataprism.com. We'll verify your identity using information already on file (or, if necessary, by asking for additional confirmation) and respond within 45 days.

We use reasonable administrative, technical, and physical safeguards to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, and access. These include transport-layer encryption (TLS) for data in transit, access controls on our administrative systems, and routine review of who can access what.

That said, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, and any transmission of personal information is at your own risk. If you believe your interaction with us is no longer secure, please contact us immediately at info@thedataprism.com.

We use the following third-party services to operate the site and deliver our services. Each is bound by its own privacy policy, linked below:

• Google Analytics — website analytics and performance tracking. Subject to the Google Privacy Policy.
• Google Tag Manager — marketing tag management. Subject to the Google Privacy Policy.
• Social media platforms — when you interact with our social media content. Each platform's privacy practices are governed by its own policy.
• Payment processors — if you make payments through our services, the processor handles your payment details in line with its own privacy and security terms.

Our website and services are intended for businesses and adults. We do not knowingly collect personal information from children under the age of 16. If you believe a child has provided us with personal information, please contact us at info@thedataprism.com and we will delete it.

We may update this Privacy Policy from time to time to reflect changes in our practices, the services we offer, or applicable law. When we do, we will revise the “Last updated” date at the top of this page. If the changes are material, we will provide additional notice — for example, by posting a notice on the site or, if appropriate, by email.

Your continued use of the site or services after a change becomes effective indicates your acceptance of the revised policy. We encourage you to review this policy periodically.

If you have questions about this policy or our privacy practices, or if you wish to exercise any of the rights described above, please contact us:

• Email: info@thedataprism.com
• Address: Lahore, Pakistan
• Governing law: This Privacy Policy is governed by and construed in accordance with the laws of the Islamic Republic of Pakistan, without regard to its conflict-of-law principles.

We aim to respond to all privacy-related enquiries within 30 days, and within the shorter timeframes required by GDPR and US state privacy laws where applicable.

This Privacy Policy should be read together with the following:

• Cookie Policy — details on the cookies and tracking technologies used on the site and how to manage them.
• Terms of Service — the terms governing your use of our website and services.